| Corporate Owners | Those who have formed a corporation to usually own more than one radio station to create a station group or network. |
| Private Owners | Those who own a station personally and may be a family business. |
| General Manager | One who oversees the entire workings of the station. All other Managers and directors report to the GM. May also manage more than one station. |
| Station Manager | One who manages the day-to-day operation of the station, May also be the general Manager. Negotiates contracts and determines the overall direction of the station to ensure profitability. |
| General Sales Manager | Oversees the entire sales force, national and local. Determines goals, quotas, and prospects. |
| Local Sales Manager | Manages the local sales force. Works with the other departments for spot production and traffic. Tracks goals, quotas, and sales contests. |
| Account Executive and National AE-Sales | persons responsible for qualifying, developing and contracting advisers to buy commercial airtime between programming or to sponsor segments. The national accounts are those advertisers whose business is national, i.e. McDonalds, Coca-Cola. If successful, the sales force produces revenue for the station and financial resources to operate the station. |
| Sales Assistants | Those who assist the account executives. |
| Traffic Manager or Director | One who determines commercial spot placement during the programming day and week. Special care is taken to not place spots of similar content back-to-back. |
| Traffic Assistant | One who assists the traffic director. |
| Program Director or Manager | One who determines the format of the station. Approves and reviews play lists of music and program segments. |
| News Director, Reporter, and Anchor | Those who research, write, and report the news events of the day. |
| Segment Producer | One who determines topics, questions for interviews and special programming separate from music and news programming. |
| Researchers | Those who will research and number of topics, people and events for the news department, contests, or points of interest. |
| Sports Director | One who writes and reports on sports events. |
| On Air Talent | Anyone who reports, comments, interviews, or performs "on the air". May assist in commercial spot production or "voice over" work. |
| Station Assistants | Those who assist with various aspects of the station. |
| Music Directors | See program director. Relating only to music and programming. |
| Production Director | One who manages all aspects of program production. |
| Technical Director | One who manages all technical aspects of programming and production. Must have expertise in sound perfection. |
