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        If you owned a car you could sell it for some money and that would be the value of the car. But if you owned a car and you rented it to different people to use, then you would have the value of the car, in case you wanted to sell it, AND you would have the possibility of making more money on it in the future. There are only a few ways to make money by owning a bicycle. HOWEVER, if you own art rights you can keep the artwork AND sell it at the same time. 
Animated 57chevy car from Animation Factory
            Technology has made copying so much easier and so realistic that most owners of artwork believe that the greatest value in art is selling the right to use the artwork to many people for a certain amount of time to make different products.  Animated printer frrom Animation Factory
Animated printer from Animation Factory
            Everything that you could do with an image, text, design, music or another creative work is a right that can be sold or borrowed. With every new invention, a new art right is born. When someone makes an agreement to borrow the right to copy or use an artwork, the borrower $ BUYS $ a license from the artwork owner. That's why you see so many different products with artwork that you've seen before. 
Animated Money from Animation Factory
Animated Money from Animation Factory
Animated Money from Animation Factory
            The whole point of copyright laws is really to make art rights profitable which is supposed to encourage people to make more artwork and also to copy artwork for new products or to make new, creative things using old or already used ideas and make them your own. When you use art to make something new you are being creative. That is why we have to be careful to protect art rights and our work. 
Animated painting from Over The Edge Animations Website
Animated shaking hands from Animated Factory
            Some of the art rights that are licensed are:
Animated bullet the right to copy the art work

the right to display or perform the work
the right to distribute the work 
This means to sell the art work to other businesses and customers.
the right to use the work to make other things using the work.

 These are called "Derivative works". For example, making key chains, tee shirts, t.v. shows based on a book, or making toys based on a story. 
Animation of shaking hands from Animation Factory
Exclusive License
             When only part of these rights are sold, the new partial owner has something called a "License". If there is only one new owner of these rights, then it's an "Exclusive License". When an artist sells all of the copyrights,  the new owner has something called an "Assignment". Assignments and licenses are also registered at the Office of Copyrights.  Un-animated word (SOLD)
Moral Rights
            In the United States, an artist or company can sell SOME or ALL of these copyrights.  In some countries, such as Canada, the original artist has a right that cannot be sold called "moral rights"  This is the right to refuse to have their work used for a purpose they believe is immoral even though they have sold all their other rights to their art work. Animated Canadian Flag from Animation Factory
Copyright  Infringement
            When someone copies, displays, performs, distributes, or makes things based on the art work, WITHOUT the permission, or an assignment or a license to take these art rights, they are guilty of a crime called "Copyright  Infringement". Animated 2 Thumbs Down
Animated 2 Thumbs Down
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           You may be thinking what's the big deal about copying famous pictures or symbols because you see them everywhere. It seems like they make key chains, t-shirts, toys, etc. all over the place. The truth is, much of the great value of pictures that you recognize from advertising, museums, books, magazines, television, clothing, toys and other products, is that many companies have spent a lot of money, millions of dollars to be able to use these famous images. When part of the rights to use an image or copyrighted material is bought for a specific amount of time, a trademark or copyright license has been sold to a company as a license. A license is a written agreement. 
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CLICK HERE to read about licensing from Scholastic, Inc.'s Director of Digital Photography, Steven Diamond.
Image Link to Publishers Lincesing Page

 
Image of Goosebumps Book

 

THE COPYCAT'S TOUR
 Computer #1 says:  Knock, knock 
Computer #2 says:  Who's There 
Computer #1 says:  License 
Computer #2 says: License Who? 
Computer #1 says: No silly, you can't license a person!
Copy Cat (Original Art)
          You may think EVERYDAY is a party. I know I do. On the next page you will find out about how licenses effect you and your world. Hold on just one second...will somebody please pass the "Pokemon & Barbie Sour Creme and Onion Potato Chips"...sorry, I got hungry. Anyway, go to the next page and have a blast!!!
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Return to Mark Tradey's StoryContinue the Tour (More Licenses Information)