Names

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Ordinary words can NOT be trademarked.  But we see that products have ordinary words all the time. Ordinary words are easy to remember and powerful.  It is not the word that is trademarked but the way the word looks and the way its connected to a specific product.  Below are examples. Now you can't copyright a board game named Sorry, Monopoly or Trouble without a license or permission from Hasbro Toys, the makers of The Parker Brothers and Milton Bradley games below.

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