The best way to sell a book is to publicize it. There are a few ways of doing this. One is to send copies of the book to people in the media for review. This could be a person at a newspaper who reviews books, or someone who writes for a popular book review magazine. Another is to arrange for interviews of the authors in newspapers and magazines to help get people interested in the book. Packaging is also important. The book's cover can help sell the book as much as what is on the pages! Bookstores can help to promote and publicize a book by putting it in the main display window, or having a story hour and reading parts from the book. Bookstores can also have the author visit and sign copies of the books that he or she is trying to promote. Newspaper, radio and magazine advertisements can also promote a book.