of glory keeps the hopes of filmmakers alive--and it does not just mean
money. Filmmakers compete for glittering prizes recognizing films, its
cast, or crew.
At numerous film festivals and ceremonies throughout the world, performers,
directors, and tecnicians receive awards for being the best. These lavish
ceremonies provide bvaluable free publicity for the films. The Academy
Awards, or Oscars are given annually. Most winning films are likely to
succeed at the boxs-office, and even a nomination is an honor. Other festivals
are the Golden Bear (Berlin), and the Palme D'or(Cannes).
In movie industry slang, hyping a film means promoting it strongly. Films
don't make money just from ticket sales. People who see af film often
like to enjoy the plot again as a book and may also buy products based
on the film, such as toys, T-shirts, and posters. The sale of these souvenirs,
called merchandising, is a very big business.