The Thai Character
In a society where social harmony is deeply valued, extreme politeness becomes necessary. In order to avoid embarrassment, Thais apply the concept of "jai yen yen" (Thai for "cool heart") by trying appear cool and under control in all circumstances. Similiarly, they will avoid criticizing someone in public, not wanting to challenge a person's ability to make decisions. Sometimes will even hide the truth in order to "save face."
Thais do not believe in the idea of sin or guilt, believing "what I do and believe is right for me." Thus, they show much tolerance towards most things. The only real exception is when religion or the monarchy is being disrespected.
Because Buddhism teaches that "life is suffering," Thais try to make the best of life by enjoying good times, knowing that they may not last. They never miss an opportunity to seek sanuk, Thai term for fun. They rarely think much about the future, instead focusing on living the present.