Home > Curriculum > Interviews > Carry out your research!

In an uncertain situation, it is a natural phenomenon for us to feel nervous and apprehensive. Interviews are similar and they share a lot of common features, but, however, no two experiences of being interviewed are likely to be the same. Therefore, you should gather information at your earliest possible opportunity.

By doing so, you

  • demonstrate to the interviewer your interest in the job
  • feel more confident knowing that you are well prepared

Through research, you reduce the risk of feeling that you could have done better or failing to do yourself justice. It also gives yourself an edge in the competition.

The Job
The crucial starting point for success is to know as much as you can about the job for which you have applied. There are several potential sources of information; you should use as many as possible. These include preliminary discussions as well as personal contacts.

Supposed you have received some information about the job which attracted you enough to make the initial contact. You may want to know more about

  • Extent of duties and responsibilities
  • Desirable and essential qualities required
  • Skill levels, academic qualifications
  • Reporting relationships
  • Opportunities for training and development
  • Location
  • Working hours
  • Salary scale and conditions

Through preliminary discussions, you can obtain a whole bunch of information not stated on paper.

You may decide to gather information about the job by talking to someone involved in the recruitment process. If you remain unsure about any particular aspects of the job of the organization, you can save everyone's time by research. This is your opportunity to check fit and suitability - yours and theirs.

By talking to insiders you can get an 'inside' view. Remember that you will be hearing a subjective perception. Their views may be affected by personal circumstances or prejudices. So concentrate on facts rather than opinions.
 

The Organization
The interviewer will expect you to have some knowledge of the organization. It is unlikely that it will be either comprehensive or complete. You need to show your interest not only in what you know but in filling in the gaps.

If sufficient information is not already supplied you should try to find out

  • What the organization does
  • Product details
  • Ownership (public, private, group , independent)
  • Size
  • History
  • Structure
  • Management style
  • Culture
  • Staff turnover
  • Outlets/factories/offices
  • Present degree of prosperity
  • Market position
  • Annual reports
  • Stability
  • Reputation
  • Strengths
  • Weaknesses
  • Markets
  • Competitors

The organization itself and, if it is large enough, its public relations or customer services departments, are excellent starting points.

Other potential sources of information are directories and the Internet. Do check the organization's website and look for the latest news about it.

Final piece of advice
Do the following things to prepare yourself for an interview:

  • Record the exact time, place and directions to the interview (don't be late!)
  • Record the correct name and address of the company.
  • Record the interviewer's name and know how to pronounce it.
  • Do research on the company to show your knowledge
  • Prepare questions for the interviewer.

Make sure you know the answers to the following questions:

  • How old is the company ?
  • Where are its offices, stores, plants, facilities located?
  • What are its most successful products and/or services?
  • Who are its competitors?
  • What share of the market does it possess?
  • How has its growth within its industry been?
  • What is the industry's outlook?
  • What sort of training programs does it provide?
  • If I am hired, what type of and/or size dept. would I likely be managing/supervising or working in?


 

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