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| Casual
wear was becoming increasingly important and by the early 1970s it was receiving
attention from the international couture designers (Yves Saint Laurent, for
example, started his ready-to-wear ranges for men as well as women) taking it
beyond the limits of jeans, open-necked shirts, crew-necked sweaters and casual
jackets. |
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| Blouson jackets, ribbed polo-necked sweaters, styled cloth trousers
with pleated fronts and wider les (a revival of the thirties style) were all
introduced. A tougher element and alternative style of dress continued to emerge
from the youth on the streets – most notably the Skinheads (of the late 1960s
and early 1970s) with their short crew cuts, collarless shirts, braces,
ankle-short trousers and ‘bovver’ boots, and later in the 1970s the Punks
who were making a stand against status and the establishment.
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