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The 1930s was marked by the Great
Depression. The crash of the Wall Street, meant more and more people faced
unemployment. Gone were the days of elegance, here were the days of
practicality.
* Deep plum
suede court shoe with an unusual highcut ankle detail. |
| For outdoor activities, short ankle
boots were used. Sandals also became more prominent in fashion as
beachwear flourished.
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A low-heeled sandal by Bally,1934. Cross-over foot straps with red, black
and while striped grosgrain ribbon. |
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On the eve of World War 2, an explosion of bright
colours occurred. Pastel colours were used more and more in beachwear and other
outdoor wear.
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Comfort became a key factor for
women's wear. Heels were made to match the businesslike suits. The
Louis-heel was replaced by lower, more angular and broader ones.
*Python
skin with buttoned bar shoe, 1930, by Charles Jourdan.
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| Hollywood played an important role in
the setting of trends. Sex appeal jumped bravely from the screen and
glamour came into mainstream consciousness. The "in" look was
cool, sleek and sheer.
*Evening
shoe with apricot satin and embroidered spots. Gold leather straps
produced in Switzerland in 1930. |
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Glamour was the key
word. Inspired by Hollywood stars, women wore more elaborate shoes. Most
shoes were pointed with golden lace.
* Evening
shoe in printed leather with rhinestone decorated tie and flower fastening
by Charles Jourdan in1936-37. |
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*Ankle
boots from Ferragamo. Gold brocade designed for evening wear.
Platform shoes made their debut in Salvatore
Ferragamo, Roger Vivier and André Perugia's designs. Platforms were made
of cork and glued together , creating a wedge. |
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*1939
design by Salvatore Ferragamo. Made of velvet uppers and multi-layered
platform and through sole.
For day wear, platforms were made with and
inverted "V" cut between the heel and the sole to allow freedom
of movement.
*Platform
with elongated heel to give a Japanese feel. Worn by film star Gloria
Swanson. |
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Sneakers gained popularity as well. Evening shoes had
to be sturdier yet combining luxurious silks, velvets and satins. Suede and kid
had to take second stage. Day shoes were mostly black throughout the decade.
Wine, maroon and navy blue were quite popular as well.
| Men's shoes in the 1930s mainly
consisted of brogues. A rough look seem to be a hit with the men. Loafers
made their first appearance as fashionable style.
*1936,
two-tone brogue with calf saddle and unusual 'cut-outs'. |
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