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The bias-cut dominated dress design during the first half of the 1930s and was encouraged by a general revival of interest in classical art; evening dresses were especially suitable for recreating the effect of the soft draperies of antique statuary. 

By day women's clothes looked neat and disciplined: the potential limpness of fashion was kept at bay by the careful choice of crisply smart accessories-small hats were tilted at a jaunty angle and clutch bags firmly carried under one arm. 

The ideal woman was polished and poised.

The long. narrow but fluid line of the earlier 1930s was sharpened and diversified in the second half of the decade. from 1933 the shoulder line was accentuated and widened; towards the end of the thirties the waistline tightened and the hemline rose. By 1938 the trim, tailored suit cut on rather masculine lines seemed to reflect a response to impending war-women's fashion was toughening up. 

Dress design of the later 1930s was also characterized by elements of eccentricity and fantasy. The first Surrealist Exhibition in London in 1936 may have  contributed to a liking for amusing (rather than beautiful ornaments and patterning. fashion in general was impressed by the glamour of the American film industry which introduced new standards of luxury and display and encouraged a more positive use of cosmetics).

 

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