The following story is based on a true story.
Names have been changed and events have been
slightly modified to respect the privacy of those
George was, and
still is, a very successful stockbroker. He. s
made millions of dollars and is always looking for
the next big stock tip. His daily routine
consisted of going to work, reading reports,
recommending stocks to customers, ordering trades,
and basically playing the market for as much as he
One day George got
sick of his routine. He didn. t quit, or
become an accountant, or start day trading internet
stocks. He just took a different route to work.
As he was driving down the rarely traveled street,
he saw a giant billboard and it really caught
his attention. It was advertising some product
for some company selling an attitude, and in
huge letters it said "Instinct." George
didn. t really pay attention to the sign,
but it stuck in the back of his mind, probably
because it was so different than the other
got to work, he had a meeting first thing with
representatives from a business that was going IPO
(Initial Public Offering). The company made
hospital beds, especially the kinds with the
remotes that went up and down and reclined and
practically did tricks. George was a little
reluctant to invest in a company with such a
limited market, despite its superior products.
Then he heard the
name of the company: Instinct! George couldn. t
believe it; the company was called Instinct.
The one day he took a different route to work,
the one day he saw the sign that screamed "Instinct,"
was the same day he was being
offered a chance to buy a lot of shares of the
company called "Instinct" as it went IPO.
George remembered the sign, but he didn. t
think of it as an advertising sign. He thought of
it as a sign from the heavens. He knew someone was
smiling on him that day. Opportunity knocked, and
George sunk ten grand into Instinct right there.
feeling very happy about and very thankful for the
sign he had received. This could be his big break!
The company didn. t do
very well at all, and George sold his stock before
the company went out of business. Of his ten
thousand dollars, he ended up with $2,700, and that.
s thanks to his foresight (otherwise he
would have lost it all).
no such thing as a sign. You need to do your
homework. You need to make sure your stocks are
good investments. Solid reasoning will get you
farther than misinterpreting billboards. A hunch
may pay off, and it may not. A good investor can not
go on just gut feeling.