George was, and still is, a very successful stockbroker. He. s made millions of dollars and is always looking for the next big stock tip. His daily routine consisted of going to work, reading reports, recommending stocks to customers, ordering trades, and basically playing the market for as much as he could get.

One day George got sick of his routine. He didn. t quit, or become an accountant, or start day trading internet stocks. He just took a different route to work. As he was driving down the rarely traveled street, he saw a giant billboard and it really caught his attention. It was advertising some product for some company selling an attitude, and in huge letters it said "Instinct." George didn. t really pay attention to the sign, but it stuck in the back of his mind, probably because it was so different than the other advertisements.

When George got to work, he had a meeting first thing with representatives from a business that was going IPO (Initial Public Offering). The company made hospital beds, especially the kinds with the remotes that went up and down and reclined and practically did tricks. George was a little reluctant to invest in a company with such a limited market, despite its superior products.

Then he heard the name of the company: Instinct! George couldn. t believe it; the company was called Instinct. The one day he took a different route to work, the one day he saw the sign that screamed "Instinct," was the same day he was being offered a chance to buy a lot of shares of the company called "Instinct" as it went IPO. George remembered the sign, but he didn. t think of it as an advertising sign. He thought of it as a sign from the heavens. He knew someone was smiling on him that day. Opportunity knocked, and George sunk ten grand into Instinct right there.

George was feeling very happy about and very thankful for the sign he had received. This could be his big break!

The company didn. t do very well at all, and George sold his stock before the company went out of business. Of his ten thousand dollars, he ended up with $2,700, and that. s thanks to his foresight (otherwise he would have lost it all).

There. s no such thing as a sign. You need to do your homework. You need to make sure your stocks are good investments. Solid reasoning will get you farther than misinterpreting billboards. A hunch may pay off, and it may not. A good investor can not go on just gut feeling.