ATARI
INFOATARI
INFO
The megahit video game, Pong launched the electronic game industry in 1972. Atari, a new
enterprise led by the legendary Nolan Bushnell, was the company that created and launched
that game. Fueled by Pong's success, Atari grew rapidly, delivering a series of hit games for the
coin-operated, video-arcade market, including Breakout and Asteroids.
In the 80's, Atari expanded into the home market with the Atari 2600 video console, selling
tens of millions of games to home players. Popular titles for the home system and video arcade
markets included Centipede, Missile Command, Tempest and Battle Zone.
As part of its strategy to deliver the best in electronic games, Hasbro Interactive acquired Atari
and its games in 1998. Now Hasbro is reinventing Atari games for PC, video and Internet
platforms, adding the latest graphics, audio and technology to make Atari games even more
exciting and accessible. With both new and classic games, the Atari brand now offers the
ultimate in arcade action.
"We are thrilled that the classic Atari game properties are now a part of the Hasbro family," said
Tom Dusenberry, President of Hasbro Interactive. "These ground-breaking games helped
pioneer the video game industry," added Dusenberry. "Now we're updating these classics with
the latest technology and interactive game design, while preserving their heart and spirit."