Media

Like you probably guessed, the project generated a lot of media attention

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The schoolproject in the newspapers
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The news about the project was in a lot of papers even before it started. Lots of newspapers were writing about it. When the painting started there was even more attention from the media. It was in newspapers, on radio, on the national TV-news twice, on the news for youngsters and even on the most popular children's TV program of The Netherlands: Telekids. You can view fragments of these television broadcasts by clicking "view video files" on the second blue square. But there was negative media too. The newspaper of 9 November 1989 reported that The Dutch

Media attention during
the making of the
billboards
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traffic department thought that these billboards would attract road users' attention so much that it would cause terrible accidents. But the making of the paintings continued and they were placed along the highway. Then a positive article appeared on the 5th of May 1990: The billboards were not dangerous, said the police of Etten. There was not even one accident during the time the billboards were placed along the highway.

Multimedia
The schoolproject on TV & Radio
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Just before the billboards were placed, there was an exposition in the school auditorium

Media attention while
placing the billboards
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showing all ten billboards. The newspapers wrote again. Now the TV-news came to take a look at the paintings. Afterwards four of the billboards were sold to several firms like Fri-Jado/Belair, Rotogravure and Dessina. And another three were let out to V&D. Of course because of the money (the school didn't get any profit out of the project, the money was used to pay all the costs of the project and for other activities), newspapers were there to write their articles.