Afterwards


One of the billboards at V&D
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Where would the billboards go now the billboard project had ended after a seven-week exposition along the highway?


Some of the billboards
were kept at school
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The ten billboards were removed from the highway. Four of them were sold for 1500 Dutch Guilders (USD + 665) each to several firms (Fri-Jado/Belair, Rotogravure and Dessina), three billboards were let out to Vroom & Dreesmann (V&D) for a month. The last three were exposed at school. There was no profit incentive for the making of the billboards originally, V&D wanted to buy the billboards after all and that would be a nice compensation for the costs of the project. The money made would be saved for later activities in the school.
Not even a scratch was on the boards after a seven week trip to the highway. Even graffiti sprayers didn't touch the billboards.

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