Creativity is what all companies must use to attract customers. If there was no creativity, advertisements wouldn't work!
When you go to the store to buy cereal, you look at the boxes, right? The more appealing the box, the more likely you're going to buy the cereal. If you saw a box with your favorite cartoons on the cover, you'd buy the cereal. If you saw a box with a picture of an old guy eating healthy looking cereal, you probably wouldn't want that one. The first box was made "fancy looking" on purpose. They know that you'll only buy the nice looking box. Therefore, they get more money.
Also, creativity is on tv too.
Will you watch a commercial with old guys giving testimonials?
No! But you'd stick around if there was a commercial of people hanging
upside down! That's because the upside down commercial was creative.
That way you will want to see what will happen in the next part of the
commercial.