Introduction

 

We kids don't have a zillion dollars, you know. How much money do I need to invest?

My parents aren't the kind that give allowance, but they will buy me a birthday present. What do you recommend?

 

Getting Stock Investment Ideas (or Picking Stocks)

In a nutshell, pick companies that make good products and provide good services. They will make good profits. Most importantly, consider companies whose products you can understand. Try not to consider more than 10 at a time.

 

"Lots of kids at my school wear Nikes. Maybe I should consider a share..."

When I go into McDonalds, there are always long lines. McDonalds must be making a lot of money. Should I go for a piece of McDonalds?

Bob's Oddities Store is always in a mess, and nobody's there--not even Bob! Should I buy this stock?

My uncle works at Hughes, and he says that they recently made a hot deal. Should I follow up on that deal?

 

Refining (or Screening) Your Choices, Doing Research

In this stage of the selection process, try to reduce your list to 5 companies or fewer by doing research. For instance, if a good investor were trying to decide over whether to buy Nike or Reebok stock, he would probably pick the Nike stock because of its good growth record and bright outlook.


One of the factors that will be important in your screening will be price performance. To see whether your prospective stock choices do better than the market does, you'll have to get some information regarding these numbers. The performance of the stock market is your ruler; use it to measure the performance of your stock.

What standard is used to measure the performance of the stock market?

How do we calculate return on investment in the stock market?

External Factors: The profitability of a company is affected by (a) government policy, (b) economy, and (c) competition.

Where can I find out about government policy?

About the economy?

How about competition?

Internal Factors: The growth of a company is dependent on its past track record, its products, and its services.

How can I get more information on the company itself?

How can I find stock prices and news about companies?

How can I tell whether a company is making money or not?