The Coca-Cola Company is the world's largest soft-drink
It makes products that are sold all over the world, in over 190 countries. Coca-Cola uses unique
and interesting advertising to increase sales, and consumers are becoming more and more
exposed to their advertising. Coca-Cola sponsored the 1994 World Cup, as well as the 1996
Olympics in Atlanta. Coca-Cola is well known for their soda Coca-Cola Classic, but they also produce
many other products, such as Diet Coke, Caffeine free Diet Coke, Sprite, Nestea, Powerade, Barq's Root
Beer, and Fruitopia. The Coca-Cola Company has cornered 41% of the US soft-drink market and 50% of
the international soft drink market.
A pharmacist named John S. Pemberton invented Coke in 1886.
The small company formed by Pemberton was bought for $2,300 in
1891 by Asa Candler.
Candler made the soda available throughout the USA and Canada.
Candler then sold the US bottling rights in 1899 to Benjamin Thomas and John
White. Thomas and White then created 1,000 bottlers all over the nation, using
the famous Coca-Cola bottle design.
In 1916, Candler's family sold the company to Ernest Woodruff
for $25 million in 1919.
That same year, Coca-Cola began issuing stock. In 1941, The Coca-Cola Company
adopted "Coke" as its official name. Coca-Cola later added to
its enterprise: Minute Maid in 1960, Sprite
in 1961, TAB in 1963, and Diet Coke in 1982. In 1981, Robert Woodruff replaced
himself with Roberto Goizueta.
NYSE symbol: KO
Chairman and CEO: Roberto C. Goizueta, age 63, $4,371,167 pay
President and COO: M. Douglas Ivester, age 47, $1,167,500 pay
EVP and Principal Operating Officer/International: John Hunter, age 57, $862,500 pay
SVP; President, Coca-Cola USA: Jack L. Stahl, age 41, $640,140 pay
SVP and Chief Marketing Officer: Sergio Zyman, age 49, $583,333 pay
SVP and CFO: James Chestnut, age 44
SVP; President, Latin America Group: Weldon H. Johnson, age 57
SVP; President, Greater Europe Group: E. Neville Isdell, age 51
VP; President, Middle and Far East Group: Douglas N. Daft, age 51
SVP and General Counsel: Joseph R. Gladden Jr., age 52
VP Human Resources: Michael W. Walters
Auditors: Ernst & Young LLP
July 29 1994 - July 31 1996