COMMUNICATION AND CULTURE

The influence of the new communications media has increased the study of their effects. Some social scientists see the evolution of a "global village." Others believe more conservatively that the individual media tend to reinforce personal views rather than to convert people to other views. Nonetheless, the changing communications media have proven to have long-range effects, which bring subtle but very important changes in the audience. Historically, the means of communicating have grown with the power of people to shape their physical world, and with peoples' increasing interdependence.

 

Reference

"Communication," Microsoft(R) Encarta(R) 96 Encyclopedia. (c) 1993-1995 Microsoft Corporation. All rights reserved. (c) Funk & Wagnalls Corporation. All rights reserved.

 

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Entry from Royal College Port Louis Students
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