The General Store

Photographed at Sophienburg Museum, New Braunfels, Texas


There were 32 retail stores in New Braunfels by 1866. Storekeepers received mechandise from salesmen who represented manufacturing firms in Dallas, St. Louis, Chicago, Louisville, Cincinnati, and New York. They would arrive by stagecoach carrying dozens of trunks with different styles and examples of boots, shoes, hats, housewares, gifts, jewelry, and toys. Some of the merchants had merchandise imported from the settlers' homeland of Germany.

Often local merchants would take eggs, honey, molasses, and other "home grown" items in trade for merchandise from their stock.
Some items that might have been in stock:
clothes plunger (for washing clothes)
lamps
vases
clocks
binoculars
record player
New Braunfels souvenirs and games
light bulbs
window panes
chamber pots
cow bells
sewing supplies
knick-knacks

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