eB4T Features -
Building Your Identity
Building Your Identity
 What's in a Name?
Getting Found
Oppurtunities
1. What's In A Name?
You've got an idea.... A product, service, eBusiness, whatever.
Then you've got a name. But do you have an identity??
Some companies have better or bigger identities then others. Most everybody knows what
Coca-Cola is, right?
But how did they get to be a household name? First, they brought their product into
the house.
For stroke, let's say you've got a product or service that aren't tangible or cannot be
"brought into the household".
Now, let's say you have a website about your product or service.
It will be a WHOLE LOT easier to bring it into a household.
[ Next ]
2. Getting Found
So how does your website "get found"?
There are many ways to "get found", some more controversial then others.
Submitting your website address is just the first step to getting found. Once the
person clicks onto your site and views the first page, what should you expect?
If you want this visitor to return to your site ever again, you want a couple of things
to have an impact on them.
First your name should be easy to remember, spell, and pronounce. That gives the visitor
confidence that if they leave the site, they will CAPABLE of returning (without having to
hit the search engines again).
Spamming is not acceptable form of getting found, and is not appreciated or tolerated
among most people. Spamming could give your company a bad reputation.
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3. Oppurtunities
Other marketing oppurtunities include posting your web address with a short description
of you company or service to newsgroups or mailing lists related to your company or
service.
Be careful with this tactic, because some newsgropus and mailing lists do not allow
it, and consider it spam.
You've reached the end of this section...
Please move onto the next section, "The Legal Stuff" which will help you understand some
of the basic legal concepts of running and owning an eBusiness.
[ Next Section ]
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