The perception of style is as individual as fingerprints. Everyone has different ideas about what appears cool, and what "looks good" to them. The key to matching a wide variety of expectations is simplicity.
On the Web, minimalism (less is more) is emerging as a standard of excellence despite the development of many new technologies for presenting sights and sounds.
The style of a page can be defined thru layout and design personalization which lift it a notch above the ordinary, yet is programmed to translate well in most browsers. Style shouldn't overwhelm the content of a website. It should be complimentary. Colors and theme should contribute to the focus of the site: muted backgrounds, colors used creatively, text styles easily readable.