With the advances of science during the 17th century the effectiveness of magical charms began to be challenged. The ways of folk-magic began diminishing, especially within urban areas. However, all belief and sentiment for charms was never completely destroyed. Even within industrial cities today traces of them remain. An example of this is the popular charm to divine love: "He/she loves me, he/she loves me not" said while pulling our the pedals of a daisy.
Charms are still recited by many when participating in magic-related activities such as gathering medicinal herbs, consecrating objects, or boiling a pot of urine to break a witch's spell.
In much of Neo-paganisn the term charm, which is considered obsolete, has been replaced by terms like the chant, incantation, and rune.
In Shamanism charms are used to conjure spirits, destroy enemies, create talismans, and exorcise disease.
Generally amulets may be charmed objects while spells are the recital of charms.