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Mass Media by Genre
Newspapers
~ Radio ~ Television ~ Internet ~
Cinema
Publications ~ Politics and the Media ~ Advertising
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"Publications
in the Twenties included Time magazine and Readers' Digest, started
by De Witt and Lila Wallace as a "condensation" of news
and entertainment articles...
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"Advertising
was done primarily in newspapers or periodicals. As industrialization
and mass production grew, the advertising field began developing...
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"Television
was poised to dominate the
media industry in 1950. There were 3.1 million television
sets in American homes, and over 100 television stations operating...
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"Politics
and the Media: In Russia,
Vladimir Lenin, founder of the Russian Communist Party, successfully
launched a revolution through an illegally produced newspaper, Pravda...
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"Newspapers
had only one section (an average
of 12 pages) and were visually crowded, with a variety of stories
in simple language, usually to do with local government and business
issues...
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"Radio
shaped the public's perception of news as people became used
to the voice and reports of the broadcaster...
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"Cinema
had become a big business.
In the USA, large companies started buying production studios to
film in, national distribution networks to circulate their movies,
and chains of the biggest and best cinemas to exhibit their movies...
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"The
Internet links people and
allows users from all walks of life, all around the world to communicate
with one another. Authors can distribute their Web pages by
being linked to an infinite number of sites and indexes...
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