Many people are fat or have overweight and want to loose some weight. That is why they are pleased to read that the packing of a product has the words "light" or "less fat". Usually, these words give reliable information about the content of the food package, but quite frequently the message is not unbiased.
| "Words such as 'light' on a product have a psychological meaning." |
Remarks like "light" have a psychological meaning. People who want to loose weight, usually have quite some appetite. They more or less make a compromise by buying "light" food, but eating the same amount of food or even more. As a result, they do not loose weight but take about the same amount of calories, as they would when buying regular food.
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Sleeping & light