How do we learn social rolls?
As we grow and develop in our lives, we also develop social attitudes which strongly influence our behavior. We internalize the attitudes of the society around us by making the attitudes our own. Besides attitudes, people internalize cultural expectations about how to behave. The process through which society influences individuals to internalize attitudes and expectations is called socialization. Individuals do not automatically absorb, but gradually accept cultural attitudes and roles. The individual is often unaware of his acceptance of these socially derived roles, roles are often accepted unconsciously. This is usually accomplished through the imitation of role models.
| "People are playing roles; the particular role depends on the expectations from society." |
When do we act so?
When individuals "play" these roles dictated by the culture within which they live, they are sometimes conflicting with their own inner beliefs. Frequently, we may act as if we agree with our perceived social expectations, because we do not want to disappoint the people who expect us to meet a particular set of requirements. This can create an imbalance which may cause ones behavior to become illogical due to these perceived social influences.
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Cognitive dissonance 1