
Sony Financial Information
"As of the launch of the Playstation, Sony has
managed to reach markets in Japan, North America and Europe. As of March 31, 1998,
cumulative production shipments to markets worldwide have reached 32.82 million consoles
and 236 million software units.
A new model of the PlayStation game console went on
sale in Japan in November 1997. The new Dual Shock controller, which is supplied as a
standard peripheral, can generate two types of vibrations and allow improved control of
the game, adding a new dimension to the realism of video gaming. Further progress was made
in reducing costs and raising production efficiency by reducing the number of parts
necessary to produce consoles. Backed by these efforts, SCE increased monthly console
output to 2 million units during the last three months of 1997 to meet peak-season demand
worldwide.
During the 1997 year-end sales season, PlayStation
game consoles posted top sales in Japan, North America and Europe, exceeding past industry
records. SCE intends to sustain the momentum and further expand its market. In February
1998, SCE announced the development of a miniature-size PDA (Personal Digital Assistant)
for personal entertainment. Preparations are under way with the aim to launch the PDA
during the coming winter season in 1998. By bringing new ways of fun and enjoyment to
homes and individuals, SCE will attract new customers to further expand the market for
computer entertainment. "
-Quoted from the 1998 Annual Report
*Note: PDA means Personal Digital Assistant, and is a
new product that will act as a memory card and a data transfer unit.
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