As far as product promotion, companies will
be able to make advertisements much more personal. Companies will
advertise to people specifically interested in products like theirs.
This will be less intrusive and more effective advertising.
Other companies will use advertising in new ways.
An idea that has already been proposed is paying people to view ads.
By agreeing to read an ad, and maybe play a quick game dealing with the
product, a person would recieve a few cents. This would allow both
the company and the potential consumer to benefit.
Another idea is ad supported e-commerce. This
idea is being tested today by companies such as Buy.com. Depending
on its success, ad supported e-commerce will either crash or take over.
The basic concept is that products are sold for retail or very little above
it. Profits are made by showing advertising to people who come
to the store.
