Consumer Awareness
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         Shahtoosh, the "King of Wools", comes from the highly endangered Tibetan antelope. Shahtoosh, which is the underwool of the animal, is extracted after killing the animal in its winter coat. Being extremely expensive, shahtoosh is considered to be a luxury item and a status symbol among the rich. Unfortunately, the cost of this luxury is leading to the extinction of the species. Up to three animals must die to provide enough wool for a single shawl. Avoid shahtoosh and other goods like cat skin, Musk Deer pods, ivory, fur, snake skin and turtle shell, all of which are protected in India and export banned.

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