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Calvin Klein
Born in the Bronx, N.Y. on November 19, 1942, Calvin Klein
is the quintessential fashion expression of America's past
25 years. Very characteristic of Klein fashion is the
sensibility for minimalist aesthetics, and the attention
given to marketing. His clothing avoid linings and
complications, letting the wearer enjoy much freedom and
mobility. This chaste construction , along with the use of
few expensive fabrics, allow for the cost of the production
to be cut and thus maximize the economic effect. In fact,
Klein's minimal construction promotes mass manufacturing
and his ease allows comfortable dressing in all sizes and
shapes. Klein's spare cut isn't exactly architectural, but
as Bernadine Morris stated, it's "without frills". To boost
his marketing, Klein also used much television advertising,
with an aggressive even opportunistic address to gender and
sexuality. His campaigns have progressively become more
provocative, always moving beyond the prior campaign. Klein
has made a distinct contribution to America's culture in
advertising since he transported fashion sensibility to
clothing classifications laden in sexuality such as
underwear and jeans.
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