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Calvin Klein
Born in the Bronx, N.Y. on November 19, 1942, Calvin Klein is
the quintessential fashion expression of America's past 25 years.
Very characteristic of Klein fashion is the sensibility for
minimalist aesthetics, and the attention given to marketing. His
clothing avoid linings and complications, letting the wearer enjoy
much freedom and mobility. This chaste construction , along with
the use of few expensive fabrics, allow for the cost of the
production to be cut and thus maximize the economic effect. In
fact, Klein's minimal construction promotes mass manufacturing and
his ease allows comfortable dressing in all sizes and shapes.
Klein's spare cut isn't exactly architectural, but as Bernadine
Morris stated, it's "without frills". To boost his marketing, Klein
also used much television advertising, with an aggressive even
opportunistic address to gender and sexuality. His campaigns have
progressively become more provocative, always moving beyond the
prior campaign. Klein has made a distinct contribution to America's
culture in advertising since he transported fashion sensibility to
clothing classifications laden in sexuality such as underwear and
jeans. |
