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Gorgio Armani
Giorgio Armani was born in Piacenza, Italy on the 11th of
July, 1934. He is a design colonialist famous for the creation of
an aesthetic in both menswear and womenswear that had a grip on
international style in the 1980s. Armani is responsible for the
restructuring of the jacket into a softly tailored look, by
eliminating interfaces, linings, and shoulder pads. Even though his
clothing is expensive, its glamour is understated and would never
be described as ostentatious. Eschewing changes for its own sake,
Armani believes in quality rather than innovation. In 1974, he
launched his own label, which was to become the biggest- selling
line of European design in America. His first designs revolved
around the refinement of men's jackets but he also developed a
style for working women that had his usual understated yet almost
androgynous, chic. Armani's clothing was very expensive because it
was being made out of the most luxurious materials such as suede,
cashmere, and alpaca so to expand his clientele and to meet the
demands of a fashion conscious public for clothing with a designer
label, he started a cheaper womenswear range entitled Mani, made
out of synthetics so advanced that couldn't be imitated, along with
the popular Emporio Armani range of sportswear. Armani's clothes
are quit anonymous, suited to city life- the epitome of post-modern
style. |
