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Propaganda

Propaganda 
The goal of advertising is to sell a product. This is often achieved by suggesting that the product is a necessity in your life. If you purchase promoted product, the ad may convey that you will experience enhanced popularity, health, comfort, enjoyment appearance.

Some advertisements don’t even attempt to promote the product. A beer commercial may show a young, handsome man practically being worshipped by gorgeous women. The advertisement’s message isn’t that their beer tastes good; it’s that drinking their beer will improve your social status. And it certainly doesn’t mention the hazards of consuming alcohol. 

Types 
There are five propaganda techniques commonly used in advertising. They all attempt to persuade the viewer that having the product will enhance your life. 

• Bandwagon: letting the viewer know other people are using the product.
• Testimonial: where a specific person (often a celebrity) explains how the product has enhanced their life.
• Transfer: where the image - body, name, etc. of a person is used in relation to the product.
• Repetition: Repeating the product’s name many times.
• Emotion: Using images that will make you feel strongly about something.

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