The two, virtually the only, factors which determine what is purchased are availability and price. Name preference will always fall away if another product is cheaper and quality also plays second to price and availability (black market products often have the same name as legitimate products, thus eliminating name preference). Among the more wealthy, quality and brand preference do become more of a factor, however. The black market supplies approximately 40% of the country's demand for automotive parts. Nicaragua's small industrial sector produces absolutely nothing so all materials are imported.
Retail markets and direct marketing are not an option in Nicaragua, so
producers must market their products through a local agent or distributor
(there are no true large department stores in Nicaragua). Duties on these
imported products are rather high (they can reach almost 50%) so retail
prices are consequently rather exorbitant and demand for new vehicles has
been suppressed. Import taxes on new cars are now being calculated by using the
NADA "Blue Book" whereas they were previously taxed based on individual customs offical's