Purpose:

• to help students recognize the difference between selling a product and selling an image

Activities:

1. Make a list of some shows that students regularly watch.

2. Tape the ads that air during those shows.

3. Watch the tapes as a class and determine which commercials are using an image to sell their product and which commercials persuade based on the merits of the product. Some ads that emphasize image are:
   • Gap
   • Pepsi
   • Levi's Jeans
   • Calvin Klein
   • Tommy
   • Certain car commercials

4. Discuss the types of images that are used.

Questions? Comments? Post them to the Teacher's BBS.