influence

influence
The average American watches over a hundred television ads per day.
The articles and activities in this section will help make you aware of the ways in which television tries to influence people.
There are lesson plans available for selected articles. Look for the buttons labeled "lesson" in the sidebar of the article. Help files are available for all articles and are accessible by clicking the "help" button.

Advertising--behind the scenes
A network's product isn't the television shows, it's you.
Image is Everything
How advertisers use image to overcome brand parity.
Techniques
Opera music, quick cuts, statistics and more.
Techniques, Part II
Appealing to the emotions of consumers is a powerful weapon in an advertiser's arsenal.
Deconstruction: "Closet"
Deconstruct a PSA about the dangers of firearms in the home.
Lights, Camera, Action!
How would you promote the new "Splash!" soda? Try your hand at it and then see what we did.

BBS's
Most Effective Ad
Which visual and musical choices made for the most powerful ad?
Linked from "Lights, Camera, Action!"

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influence
The average American watches over a hundred television ads per day. The articles and activities in this section will help make you aware of the ways in which television tries to influence people. There are lesson plans available for selected articles. Look for the buttons labeled "lesson" in the sidebar of the article. Help files are available for all articles and are accessible by clicking the "help" button.	Advertising--behind the scenes A network's product isn't the television shows, it's you. Image is Everything How advertisers use image to overcome brand parity. Techniques Opera music, quick cuts, statistics and more. Techniques, Part II Appealing to the emotions of consumers is a powerful weapon in an advertiser's arsenal. Deconstruction: "Closet" Deconstruct a PSA about the dangers of firearms in the home. Lights, Camera, Action! How would you promote the new "Splash!" soda? Try your hand at it and then see what we did. BBS's Most Effective Ad Which visual and musical choices made for the most powerful ad? Linked from "Lights, Camera, Action!"
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