|TIPS for Successful Web Site Promotion|
|Do you want to successfully promote and showcase a class project, or district web site?|
Here are some strategies and methods for ethically promoting a web site so that all web site stakeholders can share their viewpoints, creations and ideas. All members of the team should take an active part in project dissemination.
Project audience is a prime consideration:
Divide website creators into pairs, or as Head Coach identify appropriate resources for promotion.
Develop a strategy to coordinate a system of sending individual email to contact the selected schools and institutions.
Always try to ascertain the individual who will be able to be of most assistance, since the email request will be specifically addressed and sent to that person. Do not send to mailing lists. People prefer to receive email addressed to them individually. Indeed, many people delete emails which they received without their name on it.
Appropriate methods of dissemination with peers, colleagues and the broader Internet can take the form of a Press Release to Newspapers, Letter of Invitation to organizations and school communities, and Site Recommendation for specific distinctions.
Press Releases are important to get the news about your project to newspapers and radio to attract an offline general population. Newsday in Education, USA Today, Internet Minute and Radio Net are excellent starting points.
Letters of invitation for participation may be the most effective method of promoting a team's site. The replies received through this method of exchange are often the most rewarding to the team members.
Applications for Educational Awards of Merit will yield desired increased exposure. Acceptance by organizations such as GII US, ThinkQuest and CyberAngels are good examples.
Listing in Reference Sources and Search Engines will substancially increase numbers of student researchers who can access your resource.
Be sure there is a team member to include Meta Tags in the coding of the page to improve the site's visibility in the search engines. Otherwise your listing may never be found.
Never spam the search engines. Your listing will more likely be dropped from the search engine with multiple submits.
Once you have invested in creating a web site that shares information, activities, projects and products of your team, school district or class, engaging and inviting broad-based multisector, multigenerational responses will enrich, inspire and motivate visitors.
Site promotion is the next step for developing an ongoing, contageously captivating web site evolution. May your site be seen by a burgeoning audience.
If you build it they will come. Promote so it will live long and prosper.
Gaining Getty Recognition and Verification from the Vatican.
As we approach the millennium and commemorate the Year of Leonardo with the approaching unveiling of Leonardo Bronze Horse in Milan, the Learning About Leonardo ThinkQuest project serves as a stellar Internet clearinghouse and online resource for Leonardo studies, discoveries, dispatches and explorations.
Our cross cultural ascension to recognition as a key educational resource for Leonardo studies began with our aquision of a link from the Getty Museum's Digital Experience. Prior to our inclusion in the Getty we had secured a link from the Seattle Art Museum, the Frankin Institute and The Kennedy Art Center in Washington. When we made inquiry as to the Getty selection process here is what they had to say:
Our lesson plan became part of the Encarta Collection.
In the Spring of 1997 Why is the Mona Lisa Smiling was selected as a GII US SemiFinalist. Other winners listed on that page were NASA and Bell Atlantic. ThinkQuest as an entity was selected as Finalist.
The National Museum of Science and Technology of Milan linked to our site thereby certifying the validity of Leonardo's original music we present. A link was then established from the Boston Museum of Science. and from The Smithsonian Institution Lemelson Library - Digging Deeper.
We updated the site with contributions from the field which included the identity of Leonardo's Portrait of a Musician and a picture of the Mona Lisa Bridge which is being built in Oslo Norway. We were invited to attend the celebration of the completion of Leonardo's Bronze Horse, which will be presented to the people of Milan to commemmorate the contributions of the Italian people since the Renaissance.
We wrote to the webmaster of the Vatican Museum and receive a note stating that in order for them to link to our project we would need to secure permission from the office of the Holy See.
Press Release: Learning About Leonardo
For Immediate Release - Contact: Steve Feld, Head Coach email@example.com John F. Kennedy High School, Bronx, New York Phone (718) 562 5500
Mona Lisa & Leonardo Linked - Experience and Evaluate Digital Discoveries
Examine the collaborative ThinkQuest project of John F. Kennedy High School students in the Bronx New York and their peers in Borlange. Sweden.
Read the research of Dr. Lillian Schwartz and Rina de Firenze regarding the Mystery of the Mona Lisa linked to Leonardo.
Delve into the disclosure of the identity of Leonardo's Portrait of the Musician, never before revealed.
Hear Leonardo's original music online for the first time in 500 years! Click on the signing hand to link to the Hard of Hearing resources.
Get up to the minute dispatches on developing da Vinci discoveries, exhibits and events. See pictures of Leonardo's Bronze Horse, now realized. It was unveiled in Milan on September 10, 1999.
Tune in to Bronx High School student /Ovation TV Artszone, Miho Museum multicultural dialogue with students in Japan...
Dive into a dozen da Vinci diversions. Design a multilingual musical postcard in one of 17 languages.
Make your mark by signing the multigenerational guestbook, which has been signed each day for over two years.
See our site at the Getty Museum Digital Experience, the Boston Science Museum, the Smithsonian Institution and the Vatican.
The Getty Museum Digital Experience called Learning About Leonardo "the best at offering art historical information in a new and innovative way."
All this acclaim and excitement over a site that was created in the Bronx by multiethnic inner city students with 15 year old computers!!!
Be part of an ongoing community of over 1/3 million visitors Make the Mona Lisa Learning About Leonardo link today: /13681/data/davin2.shtml ------------------------------------
ArtiFAQ 2100 Press Release
Here are some of the reflections about site contruction. We created the site after surveying the plethora of site design approaches on the web.
Since we were using 15 year old equipment, it sensitized us to the need for site construction which would be viewable any browser, since we were using Netscape 1.0. Our interactive quiz remains interactive with any browser since we are using Java Scripts as well as CGI Perl Scripts. The site is operational on any platform.
Our research had to be framed, and taken into account, the extent to which our equipment could credibly adapt web site designs. The image-mapping of the Vitruvian Man was inspired by our visiting the MSNBC Web Site which featured image-mapping.
On the Music page the site was constructed originally using frames, so that the Hand Signing "Music is Playing," (accessible to the hearing impaired), would continuously animate, while the Da Vinci melody plays. Frame contruction was used to allow the computer processor to multitask; that is to allow two things to occur simultaneously.
We also incorporate an interactive multigenerational guestbook which has prompted a wide spectrum of vistor responses ranging from reflections, questions, sharing of additional resources, pertinent information, reactions to other guestbook comments, support for our project and reviews of scholars, students amd artists. As an outcome of this construction and nurturing of this online literacy community, the guestbook has been countinuosly signed each day, for four years and counting.
For further information please read articles at Tech Learning http://www.techlearning.com/db_area/archives/WCE/archives/feld2.htm and http://www.techlearning.com/db_area/archives/WCE/archives/feld3.htm
Please sign our guestbook.
We would love to hear from you.
April Accolades I May Miracles
Jubilant June I July Jewels I July Jewels Part II Siggraph'99 I August Acclaim