Cometh the hour,
cometh the man. Arnold Palmer was the symbol that
sold golf to the American public in the
television age of the late 1950s and 1960s. He
made it exciting for millions of people who knew
nothing about the game by making birdies from
impossible positions and charging to victory from
absolutely nowhere, always watched attentively by
the adoring "Arnie's Army". Palmer
attacked golf courses with brute strength and an
angelic putting touch, and he did it all with
stylish elan. His rugged all-American good looks,
magnetic personality and ready smile made him a
hero when he birdied the last two holes to win
the 1960 Masters and, two months later, shot a
closing 65 to win the US Open; they made him the
object of national sympathy when he lost playoffs
for three more US Opens and struggled in vain to
win the US PGA Championship, which eluded him
just as the US Open had eluded Sam Snead.
Palmer's prime years were brief, but spectacular.
They ran from 1958 to 1964, but his influence in
bringing millions of dollars into the sport
lingers on. It is safe to say that the US Senior
tour would not have been able to boast a 1993
schedule that carried over 40 tournaments and
over $30 million in prize money if Palmer had not
been the catalyst that invigorated it when he
turned 50.
In addition to his 60
regular tour wins, Palmer won 10 times in senior
service between 1981 and 1992. But it was what
Palmer did in those seven glorious seasons that
so ignited the public interest in the man and in
his sport. He won seven majors to add to his 1954
US Amateur title: four Masters, one US Open and
two Opens. He collected those titles from 22
starts, during which time he also managed to lose
playoffs for the US Open in 1962 and 1963, throw
away the Masters in 1959 and 1961, and finish a
shot behind the winner on his debut in the Open
in 1960. Palmer resurrected the fortunes of the
Open Championship almost single-handedly, by
persuading his compatriots to make the pilgrimage
to Britain. His best golf probably came at the
1964 Masters when he was 34, an age when Hogan
hadn't won his first major. That week, Palmer was
remorselessly accurate with his irons and deadly
on the greens. Nobody then would have believed it
was to be his last major. That was the way fate
decreed it should be, but the legacy and legend
of Arnold Palmer will surely be enduring facets
of professional golf.
"I have a tip that can
take five strokes off anyone's golf game. It's
called an eraser." - Arnold Palmer
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Palmer's
style of play has thrilled millions of golf fans.

Palmer
was America's gofl icon for the 1960s.
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