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May. 01, 2009

多种多样的购物形式 Variaty of purchasing forms

不同的购物场所: 早市、集市、超市和商场。
Different Shopping Place:Morning Market, market, supermarkets and shopping malls.

May. 01, 2009

比较项目 集 市 和 超 市 Comparison items Market Sup

  • •所在地 ： 集市基本在市郊结合处 超市处于市里人群密集区

    Location: Market basically located in the junction of city and suburb and supermarket is in the crowded area.

  • •主要商品类别 ： 集市多限于农副产品 超市日常用品多

    major commodity groups: market is more limited to the agricultural products and the supermarket mainly sell articles for daily use

  • •物品摆放： 集市摆放不很整齐 超市归类整齐摆放

    items placed: market placing is not very neat and tidy while supermarket placing is classified orderly

  • • 购物形式：集市自由叫卖，买卖当即交易 超市自选，统一收银

    purchasing form: free and immediate trading in market ;on-demand purchasing and unified cash register transaction in supermarket

  • 销售形式：集市多自给自足 超市统一进货销售

    Distribution patterns: In market goods are more self-sufficient and in supermarket are more unified stock sales.

  • • 各自优缺点：集市——方便、新鲜，价格便宜，但无信誉保证；超市——有信誉但价格相对高些，新鲜程度稍差。

    购物时要酌情而定，这样才能省时、省力，更要省钱才对啊！ Advantages and disadvantages: Market - convenient, fresh, cheap, but no credit guarantee Supermarket - reputable but relatively higher prices, less degree of freshness • In order to save time, effort and especially to save money choose an appropriate way to purchase

  • • 形成资料方法：实践调查总结

    Method of forming information: summary of the practice survey

May. 01, 2009

商品的分类和摆放 Classification and display of goods

一、商品的类别基本大致有：副食类、文具类、生活用品类、粮食类和家电类等。
所有物品都分类摆放，品种齐全，整齐划一。
二、商品的摆放规律：
1、促进滞销产品销售；
2、对超市利润点最大的产品优先摆放；
3、同类产品集中摆放，方便顾客购物；
4、空间合理布局（有的商品较大，有的商品较小，要根据商品的尺寸，结合商场内部的情​况，​统一布局）；
5、顾客购物安全（要考虑消防安全，各种易发生反应的化学物品要分别摆放，并保证安全​距离​。同时根据针对热销商品区，如日常用品和食品，要预留出充分的通道，保证不出现拥​挤伤人的​事件发生）
6、考虑商品上架时的搬运情况。如太重的东西，不要放在好几层的货架上，这样不利于补​货和​撤架。
7、特色分区，以提高竞争力。如，将本超市特色的商品独自成区
8、便于清点。
（信息得到方法：上网查询）

A. In general the basic categories of goods are: non-staple food categories, stationery, daily necessities t, food category and home appliances and so on.
All items are placed according to classification, merchandise are variety and placed in order.

B. The law of the display of goods:
1, The promotion of poor selling product;
2, The high profit products given placing priority;
3, Placing similar products together for the convenience of customers;
4, A rational space distribution (some merchandise are larger and some are smaller, uniform distribution according to the size of goods, combined with the internal situation in shopping malls.)
5, Customers purchasing security: (consider fire safety, place goods that are easy react to the chemicals apart to ensure a safe distance. At the same time, for hot selling goods such as daily necessities and food it is necessary to set aside an adequate channel to avoid wounding incident from congestion)
6, Consider convenience on show. Goods should not be put on the shelves of several layers if too heavy, which is not conducive to replenishment and evacuation.
7, In order to enhance competitiveness district characteristics, for example, form characteristic district with the special goods in the supermarket.
8, Place goods to facilitate inventory.
（Method of getting information:online searching)

May. 01, 2009

超市里的“小秘密” "Secret" in supermarket

一、首先商品必须按先进先出的原则陈列。每个超市都是这​个原则。季节性商品，畅销商品放货​架端头。高毛利商品放容易取拿处。低单价商品放堆头​。（信息得到方法：询问超市店员）
二、几点不同的小“秘密！
秘密一：新鲜牛奶通常摆在最里面。
秘密二：早上8∶00?9∶00超市里人最少。
秘密三：用灯光让食物更“新鲜”。
秘密四：买一赠一要看清。
看来，好货都要用心寻找！（信息得到方法：上网查询）

A. First of all goods must be displayed in accordance with the principle of FIFO. Each supermarket obey the principle of FIFO. Put seasonal goods, hot selling goods on the shelf ends. High-profit goods placed within easy reach. Low-priced goods are stack based.
B. Disclosure of some small “secret”
Secret one:fresh milk is usually placed inside.
Secret two: least people in supermarket from 8:00 am. to 9:00 am.
Secret three: foods become more "fresh" with lighting.
Secret four: choose carefully when buy one get one free.
It seems that we have to search for goods seriously! (Method of getting Information: online searching)

May. 01, 2009

商业专用语及符号 Business Words and Symbols

  • “3.15”

    “3.15”是指三月十五日是消费者权益日 "3.15"is International Consumer Rights Protection Day"

  • “打折 ”的学问 Knowledge of Discount

    经过大家一起实践研究、学习和计算，明确了方法并学会了在打折时如何购物。 We learned how to do some shopping when discounting after practicing、 studying and calculating together.

  • ￥ RMB

    ￥是人民币符号。$是美元的符号。如果衣服上标​价的话还有这样标人民币的：RMB ￥is the symbol for RMB .$ is the symbol for USD. We can also found the price of clothes has been marked as: RMB

  • 信用卡 Credit Card

    上网查了一下资料：信​用卡是商业银行向个人和单位发行的，凭此在可以购物、消费和向银行存取现金，具有消费​信用的特制载体卡片，其形式是一张正面印有发卡银行名称、有效期、号码、持卡人姓名等​内容，背面有磁条、签名条的卡片。信用卡按是否向发卡银行交存备用金分为贷记卡、准贷​记卡两类，贷记卡是发卡银行给予持卡人一定的信用额度，持卡人可在信用额度内先消费、​后还款的信用卡。我们现在所说的信用卡，一般单指贷记卡。 I have searched on internet and got some information about Credit Card: A credit card is part of a system of payments named after the small plastic card issued to the individuals and units. On its face printed the name of the issuing bank , the validity, number, holder’s name , etc; on the back there are magnetic stripe, signature of the card. It is divided into two types of credit card in accordance with whether deposit imprested into credit or not: quasi-credit card and credit card. Credit card is entitling its holder to buy goods and services first based on the holder's promise then to pay for these goods and services. We generally doesn’t refer to quasi-credit card as credit card.

  • 专卖店 Franchised store

    查了一些资料:专卖店是专门经营或授权经营某一主要品牌商品。比如我们市中心的李​宁专卖店等。而连锁店是指众多小规模的、分散的、经营同类商品和服务的同一品牌的零售​店,在总部的组织领导下,采取共同的经营方针、一致的营销行动。 I have searched on the internet: Franchise Store is designed to authorize the operation of a major brand merchandise. Such as Li Ning Stores in our downtown. The chain is the large number of small-scale, decentralized retail stores that operate similar goods and services of the same brand which adopt common operating principle and consistent marketing strategy under the organization and leader of the headquarters.