Storming The Rock!
The Storm Of Mass Media!
The history of Rock And Roll has been full of changes, but one of the major developments for Rock Music was the start of the two most beloved music television channels of rock, ‘American Bandstand’ and ‘MTV’ (Music Television).
Mass media, as always also made Rock progress rapidly, cross the oceans, and influence the culture of other countries. Television made rock popular through the medium of American Bandstand and MTV.
American Bandstand was a television show that was viewed from 1952 to 1989 in different versions. It immediately became a hit and it captured audiences at the very beginning for the rock music, trying to capture the whole world. The show was about the participants dancing to the top 40 tracks of a particular genre. Its opening episode in the 1952 was telecasted on the WFIL-TV and hosted by Bob Horn. Thereafter, it started a weekday afternoon programs for the teenagers bringing Mr. Clark to the living rooms of all the American houses and making rock music reach each heart.
The show helped to bring the youth culture together and showed that this new kind of music was not so harsh. Clark took over the show in 1956 and an important social change occurred when he insisted that the show be integrated.
Through the years, the show shifted as musical trends shifted, but it kept the show's original format. The show aired for 30 years, becoming the longest running show for young people in history.
Music Television, often called as MTV is an American Cable Television from New York. MTV also paved way for other music channels. It was launched on August 1, 1981. Its main function was to play music tracks and the hosts of the shows on MTV were known as VJ’s. Its main aim is to play music and hold reality shows. This popularity gave rise to the slogan ‘I want my MTV’. The first words of the VJ of the MTV at the night of August 1, 1981 were, ‘Ladies and Gentlemen, rock and roll’. The first video of MTV was ‘Video Killed the Radio Start’. MTV is probably the biggest revolution in rock music as it has become famous worldwide making way for rock music to turn international and make the Eastern Countries rock.
MTV Brazil is the brazilian version of MTV, owned by Abril (70%), one of the largest and most important magazine publisher in Brazil, and by Viacom (30%), an important communications company. It was launched in October 20th, 1990, only to the city of São Paulo and to the city of Rio de Janeiro. The first video shown in the channel was Garota de Ipanema, a great hit sung by Marina Lima, that is, until today, a very important hit for the Brazilian people.