Mila’s Silver was built on March 1988. It is one of the four branched stores owned by HS Silver. Located in Kotagede, centre of Yogyakarta, Mila’s Silver sells bracelets, rings, necklaces, earrings, and souvenirs. The price of the goods is between fifty thousand rupiahs to three hundred thousand rupiahs. The buyers are usually local and international tourists, teenagers and university students. This shop also exports it’s their goods.
This is another Silver store in Kotagede. It sells rings with a price of one hundred and ninety rupiahs. Rings are the most popular object in this store. They also sell necklaces reaching the cost of four thousand rupiahs. There are also little bike and carriage miniatures here which they sell for six hundred and twenty five rupiahs.
This is one of the mini workshops in Kotagede. It was first opened in 2004. Like other stores there, it also sells rings and miniatures. The price of the rings are fifty thousand rupiahs and for the miniatures they sell it for over than twenty thousand rupiahs. For one day, they can produce up to 100 rings.
This is a store in Kasongan, Jogjakarta, Indonesia which sells vases and other ceramic crafts.
For the marketing nowadays, they are still suppliers for Gradasi Indonesian Craft, Natural Craft, Ben’nya Art and Craft, and Timboel Keramik.
They buy their main materials from craftsman in Kasongan. There are two types of ways to make it. The first way is by turning it, and the second way is molding it. To achieve a smooth result before the painting, first they have to boat caulk the earthenware so the pore is closed and smooth. The next step is giving the basic colour. The usual basic colours which they usually use are metal colours. The giving of basic colour is done repeatedly until the colour is even and smooth. The third step is giving the motive. This step uses special techniques until the motive sticks out. After that is giving colour to the motif. They also use metalical colours for this finishing part.
They have nine employees.
They produce Finishing Earthenware.
They hope that they can sell their product straight to the consumer, not just as a supplier. It is because the outcome bigger if we they sell the product by themselves.
As a small industrialist, the first problem that they deal is capital. The problem of capital that they face is when their customer pays late. When consumers haven’t transferred yet, they also have trouble hiring their weekly-employee, pay their operational cost, etc. The second problem is place/spot. Our place is too small so the production is disturbed by the stack of good that we have done.