Presidential Campaign
Barack Obama started his campaign by announcing he would be participating in the elections on 10th February 2007. He was put for a nominee of the Democratic Party on August 27th 2008 and became the first ever African American to be part of a major party, Joe Biden of Delaware became vice nominee. Obama used all the media which was available to him in order to get his points across to the US citizens. These included: 
- Logos – Circle with the centre showing a sun rising over a field of the American flag.
- Posters – “Hope” poster
- Television – Interviews and advertisements
- Songs – Acquired songs from Joss Stone to help with the campaign
- Websites – “Fight the Smears” website
- “Israel of Obama” Campaign
- Speeches
His logo aims to get the point across that having Obama as president will bring new life, new hope and new opportunities. It was designed by a company known as ‘Sender LLC’ from Chicago. On his TV advertisements he used a biographical commercial to show his strong patriotism. In total, Obama’s TV campaign cost came to $24.6 million. He also used interviews on popular programmes like ‘Good Morning America’ to help promote his campaign. Obama did a lot of fundraising during his presidential campaign, using private fundraising, unlike most of his rivals. This gained a lot of people’s attention, especially after he managed to repeatedly break records.
http://en.wikipedia.org/wiki/Barack_Obama_presidential_campaign,_2008
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Election Victory
On November 4th 2008, Barack Obama defeated John McCain in the election race to government. He obtained 365 electoral voted to McCain’s 173 electoral votes and became the very first African American to gain the US President Position. In his victory speech, delivered in front of a crowd of hundreds of thousand of people from all over the US in Chicago’s Grant Park, Obama claimed that change has arrived. 
On January 20th 2009, his inauguration was held as Barack Obama was given the title of the 44th president of the United States and Joe Biden vice president. The inauguration, commemorating the 200th anniversary of the birth of Abraham Lincoln, was named “A New Birth of Freedom” after Obama's motto of ‘change’
In his first few days as president, Obama has issued executive orders and presidential memoranda reversing Bush’ ban on federal funding to foreign establishments that allow abortions, develop plans to remove military forces from Iraq, change the ‘Freedom of Information Act’ procedures and reduce the secrecy given to presidential records.
In his first few days as president, Obama has issued executive orders and presidential memoranda reversing Bush’ ban on federal funding to foreign establishments that allow abortions, develop plans to remove military forces from Iraq, change the ‘Freedom of Information Act’ procedures and reduce the secrecy given to presidential records.
www.barackobama.com
www.thisislondon.co.uk
Issues & Policies
Barack Obama aims to change many things while acting as President for the USA by introducing 
new policies and addressing some issues. As a start, Obama wants to change the economy by creating new jobs for citizens and easing the burden for Americans. At the same time, he will cut middle class taxes by 95% on the majority of the population. In terms of war and security, Obama wishes for veterans to help support troops both at home and away in other countries and end the ongoing war in Iraq. Increased security measures will also be taken into consideration for airports, ports and land borders. Issues like social security will be acted upon by making sure it is protected and adequate for his generation and the next. From an energy point of view, Obama will invest in alternative methods of fuels and increase research into renewable energy. He aims to rely on energy for 10% of the country by 2012 and a huge 25% by 2025 as well as creating 5 million ‘green’ jobs for the American population to participate in. Obama will spend a vast amount of money on a child’s early education as well as incorporation a plan which will give critical help to young children and their parents. Increasing health care is a must, this is why Obama aims to reduce health care costs for families and give accessible and affordable coverage for all.
www.barackobama.com
The Future
In the future Obama hopes to protect the American people as that is the single most important job of the US President. Obama believes that to do this effectively it will require new appro
aches to certain things and to see it in a new vision of leadership. This is viewed as top priority as the world today is so globalized – when something happens in one country it is likely to effect America e.g. if in the east, religious schools teach young children about destruction and hatred it could threaten US children as well.
The world must work together to meet the needs of the world’s population and threats. Teamwork is a must and all 195 countries must work together to tackle issues, especially large ones which could ultimately effect the whole world, like global warming. America cannot do it alone, but the rest of the world cannot do it without America.
Obama aims to create an effective military for the future centuries. This is to ensure security for America’s people and advance security for other countries as well. He is planning to lead a world-wide effort on neutralising harmful weapons by building and strengthening alliances with other countries. By accomplishing this act, war will be greatly reduced around the world and peace may finally come.
http://www.america.gov/st/elections08-english/2008/November/20081107123602xjyrrep0.6853907.html
