Web traffic is the amount of data sent and received by
visitors to a web site. It is a large portion of
This is determined by the number of visitors and the
number of pages they visit.
Sites monitor the incoming and outgoing traffic to see
which parts or pages of their site are popular and if
there are any apparent trends, such as one specific page
being viewed mostly by people in a particular country.
There are many ways to monitor this traffic and the
gathered data is used to help structure sites, highlight
security problems or indicate a potential lack of
bandwidth— not all web traffic is welcome.
The following types of information are often collated
when monitoring web traffic:
* The number of visitors.
* The average number of page views per visitor
* Average visit duration
* Average page duration
* Domain classes
* Busy times
* Most requested pages
* Most requested entry pages
* Most requested exit pages