While, some webmasters don’t really care about traffic to their page, those webmasters who use the Web to make money will really need good traffic. More visitors usually translates to more revenue. This is why some large companies even go to the extent of spending a lot of money on hiring SEO consultants. These consultants carry out “optimization projects” on behalf of clients. They might offer SEO as a stand-alone service but would usually offer it as part of a broader marketing campaign. They can offer services like
- Review of site content and structure
- Technical advice on website development.
- Content development
So, an SEO consultant can be a worthy investment if the company’s site is made to rank higher than competitors’ sites.
Some SEO techniques are legitimate that are very good ways to let search engines know that you page exists. Other techniques are not good ways to get notices and involve exploiting a search engine to give the page a higher ranking. In fact, search engine companies punish webmasters who use SEO techniques that exploit the way a search engine works.
The better SEO techniques that get better SERP spots without getting webmasters into trouble are called white hat techniques.