• Homepage

• Introduction

• Background

• Reseach and Findings

• Discussion

• Conclusion

• Bibilography and Acknowledgement

• Group Reflections

．．． creative or misleading．．．

 DISCUSSION
Misleading advertisements can cause to an annoy hindrance in our daily lives. It gets on our nerves, distorts the truth, and adds to the cost of the product.

Advertisers use various techniques /strategies, like exaggeration, threatening, on their advertisement to make people aware of the firm's products . However; By using ingenious tactics like these,it somehow creates a confusion of truth.

An advertiser may convince buyers to purchase their product by stating that has been tested and found superior. However, in reality, they may not achieve those functions.Some advertisements worded carefully so that they are telling the "truth" .Then, it forms a misinterpretation. 

-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-

As we discussed, we’ve formed some criteria of a creative advertisement. They’re as follow:

-        They must be original and novel ideas.

-        They must not involve violence, adultery, deceives, threatening, or any untrue information.

-        They should be whimsical.

-        The information provided MUST be true

Concluding the above survey, people have confusion about how to identify misleading advertisements and creative advertisements. Here’re some tips for you to evade being mislead by the advertisements.

First, consider about the follow questions:

(1)  Is the quality of product really as good as claimed in the advertisement?

(2)  What makes you decide to buy this product? Simply impression? Creativity?

Second, ,we should be absolutely clear about the company and is clear that the company is reliable and that we can put trust in them. We must also make sure the information of the product is true. We should identify whether it’s a useful product by us but not influenced by the information from advertisements.