Research and
findings
Through research we
found that the more creative the ad is the more people remeber it, most
ads used exageration and humour to obtain this effect.
Through survey we found
that people
see ads most in TVs and computers, some of the people said
that they
don't take much notice of them becauseads have already become part of
their lives.
| TV | Computer | leaflets | others |
| 55% | 31% | 4% | 10% |
In the survey we also
asked if they thought the ads were misleading and almost all
of them said yes, most of them didn't believe in the ads and they said
almost all the information in them were "lies"
At the end of the survey we asked the people if they thought that ads
were creative or misleading. some of them said that ads were creative
misleading pieces of art. But most of them said that they were
misleading.
Conclusion:
Ads already have become part of our lives and most people see them in
TVs and computers. On the one hand reasearch shows that ads doesn't
actually affect the way of shopping or buying things. Instead some
people actually think ads as an entertainment because of their
creativity. On the other hand people think that creative ads are very
exaggerated and misleading saying the affects that the product doesn't
acctually have. Our conclution for our reasearch and findings show that
the more creative the ad is the more misleading it becomes.
The Survey:
1.Does the creativity of the ad affect the impression on the product?
2.Where do you usually see the ads in daily life?
3.Do you think the ads are misleading?
4.Do you think ads are misleading or creative?
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