Introduction
Title: Advertisements- Creative or Misleading
     Advertisements are sometimes sarcastic and affect our way of thinking, so we chose this topic  to understand and learn more about different advertisements that we watch in daily life, but most of all we found it very interesting to do this topic as we can understand the ads in two ways(Creative and Misleading).
     Our intended audience is mainly  youngsters and middle-aged citizens in Hong Kong as most of the ads are both creative and misleading. Through this project, we hope they can learn from the creative parts of the ads and the wrong way of doing it misleadingly.

     The three ads we have chosen to demonstrate on how to think of ads are from the companies Samsung, Yakult and Rejoice.

     SAMSUNG F480 TOUCH-WIZ HANDSET: This ad is very creative because they used the way of putting in the competitions in Olympics to sell their product,as people are very familiar with it. At the same time, this ad misled us by showing that touching a button on the phone will take us to the competition in the Olympics. It may easily mislead innocent, young children or middle-aged people who aren't wise enough to judge.
     YAKULT: This ad is quite hilarious because it shows the contrast of the handsome schoolboy and the ugly one. But unfortunately, this ad will totally mislead children as they don't have the sense to judge clearly. Drinking yakult doesn't mean that it'll keep you pretty, so we must be smart customers and buy what is needed instead caring for our appearance instead of health.
    REJOICE: This ad is quite creative because it used a humorous way to sell the product.  However, this ad exaggerated and misled the buyers as it showed that using rejoice will make your hair as smooth as silk, so it can easily mislead the customers.
Back to home page