Background Information






We come in contact with commercials and advertisements every day. We usually see them on television, and sometimes we can see them on buses or in the MTR. Companies use a lot of creativity to design eye-catching, funny or special ads. With modern technology, the companies can alter the ads to make them more attractive. They catch our eyes and sometimes mislead us to buy the products. Although we have always been told that ads are not always correct, ads occasionally mislead customers to buy products that are not as good as the ones shown in the ads.

Imagine you are in this situation:
You are thinking whether to buy product ABC or product XYZ. Product ABC is from a very popular company (therefore, a lot of ads) while product XYZ has better quality. Which one will you choose?

After you read this website, you will learn more about ads and become a wiser customer.


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