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Before moving on to the intricacies of colour psychology, it would be good to have a common understanding of symbolisms of some common colours! However, it must be noted that this list is not exhaustive and individuals’ perceptions of colours are also influenced by culture and personal experiences.
Click on the little coloured squares on the right to view the cultural significances of each colour!
Interestingly, some people have identified four main personality types in the world. These personalities are reflected in their colour choices, be it in fashion or everyday life.
Group 1:
These people are all around the world, but many of them are in Scandinavia. They reflect the exuberance of springtime, being externally highly motivated and youthful. They are active people that are always on the ball to try new things and are lighthearted. Even if these people are plump, they maintain their love to move around and are always jovial. Charming and easily attracted to the outdoors and youth, they make good workers in the fields of service, like nursing, sales and entertainment. Amusingly, they usually have rounded and delicate facial features. They have bright eyes that dance about.
These people are often rather intelligent, but they rather not engage in heavy academic subject matter. They prefer things to be fast-moving as they have an inexhaustible amount of energy. In fashion, these people favour straight fabrics and small, intricate patterns.
The danger for such people is to be frivolous when multi-tasking, even though they have the ability to do so. They can also be easily hurt emotionally.
Some celebrities belonging to Group 1 are Tony Blair, Princess Diana and Bill Clinton. Those in Group 1 favour warm, clear, bright colours. This spring personality prefers soft peach, cream or turquoise, alongside scarlet, cobalt or sky blues, warm emerald greens and pure yellows that express their varying moods. Neutral colours to support them are light camel, French navy and light warm greys.
Group 2:
This ‘summer’ group is rare in the world, but is more prevalent in Norway. These people are cool, calm and collected, as the season suggests. They are internally motivated, but are also sensitive to the feelings of others. They have features with gentle curves and their eyes are misty. Their eyes are still and serene, a perfect reflection of their inner beauty.
They are rather prim and proper; they abhor vulgarity and have a subtle, dry sense of witty humour. Such people succeed in jobs that organize and maintain peace, such as diplomats, administrators and human resources. Many of these people are often great artists or musicians as their gentle nature and great analytical skills make them good choices to interpret the unknown. These people enjoy soft fabrics in their clothes too.
However, such people often appear aloof and unfriendly as they seen condescending towards their livelier friends. They do not seek fame, but Group 2 has produced quite a number of famous characters too, including Prince Charles, the late Princess Grace of Monaco and Nelson Mandela.
They prefer cool, subtle colours that are dark, but not heavy. Some typical Group 2 colours are maroon, raspberry, oyster, rose pink, grapefruit, powder blue, lavender, viridian and sage green. Good neutrals to support them are mushroom, taupe, dove grey and cool navy.
Group 3:
Those in this group are similar to those in Group 1 as they are all externally motivated, but Group 3 tends to be more intense and stronger. They have unique tastes in fashion, preferring natural raw silk, linen and tweed. They have a strong sense of justice and many are environmentalists. They constantly question academic truths and like to discover and do detective work. Good career choices are jobs that require thinking out of the box and good analytical skills, like police officers, psychiatrists, lawyers and archaeologists. Many of them are good writers and emphasize physical comfort and good quality.
People of Group 3 predominate globally in the indigenous populations of Australia, New Zealand, the Americas and Africa - as well as most of Europe.
Since they like to keep law and order, others may think they are bossy and irritating.
Famous personalities who appear to be linked to Group 3 abound: they include Sir David Frost, Germaine Greer and Bob Geldof.
Group 4:
It is easy to physically identify a Group 4 person. They have well defined features and compelling eyes. They are also internally motivated and have talent for considering the larger picture. They are also efficient, orderly and are highly focused. They have low tolerance levels for clutter and foolishness and are unlike people of Group 3, who will stop to explain repeatedly another’s wrongs. In times of crisis, they can come across as hard-hearted as they consider the matter rather than the ‘people’ aspect of things. Thus, these people make good leaders of high positions. Self-assured and independent, they are effective in the governance and finance sectors. Interestingly, they also do well in art, human relations and fashion as they are often the trend-starters. Once they embark on a journey, they will never stop till they finish. Group 4 personalities predominate in the Orient and parts of the Middle East.
In fashion, they enjoy shiny textures like glass, chrome, pure silk and satin. Their personalities are reflective of their fashion preferences, sophisticated and deep.
Occasionally, they may fail to consider the feelings of others and can be elitist, cold and uncaring.
Famous personalities who appear to embody the winter pattern are Sean Connery, Gordon Brown, Margaret Thatcher and Diana Ross. The colours of winter in the natural world are few - and a winter personality instinctively recognises this. They often favour simply wearing black all winter and white all summer. They are the only type who look good, and are supported by, unrelieved black or white. Other colours in the tonal family are crimson, lemon yellow, Persian orange, jade green, cold emerald, magenta, royal purple, midnight blue and flag blue. These colours work particularly well in strong contrasts and the best neutrals for this palette are black, white and clerical grey.