accordance to the marketing of pandan products,
many people from domestic area and also abroad
are interested in these products. With the
simplicity of the material used, pandan duri,
the product has a very high market value that
can compete with other products.
target market of this product is various,
starting from the lower class society until the
higher class one. Most of them have the same
opinion related to this product, they agree that
this product is unique and very artistic.
pertinent to the marketing strategy, we have to
be very careful in marketing the products, we
should see the market and we should understand
the customer before we sell the products. We
have to inform the customers regarding the
quality of the products that we offer in order
to achieve the highest selling point.
The price offered
also very various, starts from thousand rupiah
until hundred thousand rupiah. The style, the
motive and the size will determine the price of