Discussion

Among our research findings, most of the viewers like the advertisements. The Nike and Honda Accord advertisements both show repetitive scenes which make the viewers get bored, while the Coca Cola advertisement doesn't. Besides, the viewers think that some people will be misled by the Coca Cola and Honda Accord advertisements, but not the Nike advertisement. These are the similarities and differences between our research findings.

Possible reasons for these differences and similarities are that the makers just show the positive side of the product on their advertisement. Of course companies do that to attract more and more consumers to buy their product, so their advertisements may mislead the viewers.

Yes, these differences and similarities match with secondary information sources we have consulted before.