Colour: The most vital visual element in a logo. If words are to language then shades are to colours. They stimulate the vision which is more responsive than words. Usually prominent colours are used in designing a logo. Sometimes even monochromes do wonders. Choosing the right riot of colour is a technical exercise.Green, blue,red. yellow ,orange, pink, brown, black, white are widely used. The thumb rule for colour selection is its printability. The logo should match the web version and also the print version. Red, orange and yellow are termed as bright colours . Green, blue and purple are termed as dull colours.
Text: It includes business names. Different approach of alignment and orientation are used. A text logo is the best for small companies as it is easy to copyright compared to image logos because the logo is used in the company with the business name. Types of Logos The above aspects are used to create logo which can be widely classified into three:
Symbol logos: It includes no words as the name suggests. It includes symbols, images and shapes. It is the widely used transition logo as the company grows. It has uniqueness. A symbol logo conveys different meaning and opens itself to a wider interpretation of what the product is about. It is also called Graphic Logo. E.g.: Nike, Shell
Text logos: A text logo is also called logotypes or word mark and is made of the text of the Company’s name. It works well with big businesses which has a multitude of services /product that may be hard to define in a single symbol. Moreover fonts come in a thousand shapes and sizes to choose from. A bold font conveys strength and power. A script font conveys elegance and a slanted font conveys movement. Eg- Yahoo, Google, IBM
Combination Logos: They are graphics with both the text and a symbol which project the company. They are also called iconic logos they offer the best of both worlds .It conjuncts the what, why and who of a business for easy identification. It works well for companies to build recognition. The symbol conveys the services of the company and the name increases the recognition of the company. Illustrating a Concept of creating a Logo: An example